BLEU Brand Development is a full service brand development agency specializing in personal care– a complete resource from ideation to execution.  Our core competencies are sales, marketing, operations, and product development.  

BLEU Brand Development has the ability and resources to manage all aspects of your business, or to create a custom plan that focuses on a specific area of need.

Murphy D. Bishop II, Founder and CEO of BLEU Brand Development is a highly skilled sales, marketing, and operations executive with over 20 years of personal care experience. Mr. Bishop began his career at Estee Lauder, spending 5 years working with Estee Lauder, Bobbi Brown, and Stila. He went on to work for Victoria's Secret Beauty and served as National Sales Manager for Bare Escentuals and Molton Brown before joining Butter LONDON as the Global Vice President of Sales and Marketing. Mr. Bishop spent time as the General Manager of LA-based based boutique cosmetic firm JOUER, and held the position of CEO for NY-based Youth Corridor by Dr. Gerald Imber. Mr. Bishop has strong relationships domestically and internationally and prides himself on his ability to develop, grow, and manage global brands.

BLEU Brand Development consists of a team of experienced internal talent and external contract partners with expertise in all areas of personal care.